|
eHarmony wanted to complement its offline and online marketing efforts with an effective email branding and acquisition campaign that could attract new customers and drive them directly to a sign-up page online.
Key drivers of eHarmony's decision to partner with Datran Media included its reputation for online marketing results and its unparalleled reporting. Datran Media and eHarmony first partnered in 2007 and have since forged an outstanding relationship grounded in campaign performance.
In 2008, Datran Media and eHarmony decided to put their campaigns to the test and measure them against Dynamic Logic's brand favorability methodology.
The study measured the effectiveness of an email acquisition campaign at increasing brand metrics and attributes. An AdIndex control-exposed methodology conducted via email was employed.
The 2008 Dynamic Logic study details these findings with results highlighting how many percentage points email lifted key branding metrics including awareness and brand favorability.
|
