" The results show that email campaigns are not only an effective customer acquisition vehicle, but also are supporting enhancing consumer impressions of the eHarmony brand. "

" Until now, marketers hypothesized that the key role of inbox advertising was an acquisitive one, and there was no formal research to verify the branding benefits. This study makes it clear that inbox advertising provides significant brand impact across each of the key branding metrics, including brand favorability. This applies to both contextual ad inclusions and targeted stand-alone branded acquisition-focused email advertising. "